“When you have an itch, there is an ART to how to approach it. The A is for ask, R is for research, and T is for test. “
Choosing to leave the comfort of stable, well-paying work in order to pursue our passions is an intimidating prospect. For many out there, making that transition can be a struggle and it can feel like there is a lack of resources at our disposal to get our ideas off the ground. Taking the risk to invest in ourselves and develop an independence through entrepreneurship, however, can be one of the best decisions we make for our careers.
Joining me today is Reneta Jenik, the Founder and CEO of ‘Foodom’ - an Online Marketplace dedicated to making meals affordable and accessible to busy families that want to eat cleaner and healthier, while at the same time reducing their waste close to zero. Reneta was inspired to create this framework after examining the issues that were present at her own dinner table. After realizing that other families were experiencing similar concerns, she embarked on a journey to create what is now a successful in-home meal preparation startup.
Though Reneta did not come from a background in the food industry, the skill set she developed at previous tech giants such as Intel, became invaluable in her current venture at ‘Foodom’. She believes that the core marketing and business practices that were present at previous jobs were just as prominent in creating the framework for her startup and helped her to navigate the company structure.
In today’s episode, we discuss why Reneta decided to transition out of corporate culture and start a small business, how Covid-19 has impacted her team’s approach to processing and manufacturing issues, as well as marketing insights and advice for budding business owners! We also talk about how Reneta’s upbringing influenced her core values surrounding food and why she had such an unwavering commitment to seeking justice at a young age.
For anyone out there looking to take the leap and carve out a niche for themselves within the entrepreneurship space, tune in to Episode 20 of Roar!
Some Questions I Ask:
What You’ll Learn in this Episode:
Connect With Reneta Jenik:
Resources:
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