Mike McCabe spent his early teen years up to his 20s around CAD-CAM and tooling work, removing heavy aluminum parts and replacing them with carbon fiber in his first full-time job. Always a hands-on person, he was building homes through his college years while skiing professionally in Freeride Competitions. So he knows a thing or two about hard work...and breaking skis.
Mike McCabe is the co-founder, CEO, and Master Builder of Folsom Custom Skis. Turns out that jumping off cliffs in Freeride Competitions for many years while weighing in at 6'2" and 200lbs results in lots of broken skis. This lead Mike on a journey to create hand-built, innovative, and exceptionally durable customized skis that can work for the hardest skiing pro or the most casual skier. Folsom is now one of only two companies in the US that creates a truly custom ski in which every component is hand made and the raw materials sourced internally.
In this episode, we had an inspiring conversation about Mike's journey into entrepreneurship, his business model, and how it is for a small organization to put its foot through the door in such a competitive industry. We also talked about his company's principles on how they operate and its unique approach to business that lead him through . Finally, Mike shared the incredible story of how his company had to pivot during COVID and how hard it was for him to be on the verge of losing his company.
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