The Become Famous podcast is now Public Figure Society Podcast
In this episode, host Torund Bryhn engages with Erik Løkkesmoe, an expert with over two decades of experience in entertainment, government, and brand marketing. They explore the shift from traditional media to platforms like TikTok, dissecting the modern consumption patterns and the challenges they pose for marketers—including a cluttered marketplace, fragmented audiences, outdated traditional media, and short attention spans.
Erik predicts a "bumper sticker entertainment world" but also sees streaming services as a platform for deeper, more nuanced content. Discussing the music industry's nostalgia boom and "fame inflation," he advises creators to focus on loving the creative process.
Erik's diverse career—from Washington D.C. to spearheading impactful film campaigns—emphasizes the power of storytelling and coalition-building. He shares insights on the importance of resilience, authenticity, and vulnerability in achieving modern fame.
Join us for an episode packed with actionable wisdom and personal anecdotes, offering a masterclass in navigating the evolving media landscape. Don't miss it! 🌟🔊
Key Moments:
00:10 Aspiring speechwriter became press secretary, wrote speeches.
05:35 Arts unite people; politics create division.
08:06 Movie's impact transcends financial success; inspired societal change.
12:36 Transitioned from executive role to independent filmmaking.
13:48 We created meaningful, haunting movies for underserved audiences.
19:50 Streaming allows nuanced films to find audiences.
22:18 Focus on the process, not the outcome.
25:12 Abilities evolve and focus with age, delusions fade.
29:52 Vulnerability and transparency attract modern leaders' audiences.
31:02 Authenticity is key for social media growth.
36:00 Live eulogy; impact children, friends, and industry.
About the guest :
Erik Løkkesmoe has more than twenty years of experience mobilizing fans, audiences, voters, and consumers within entertainment, government, advocacy, and brands. Erik is a former DC speechwriter and press secretary, a movie marketer and executive producer, and live entertainment executive who currently is helping businesses, artists and government with their launches. He and his wife, Monica, have three kids and live in Nashville. He enjoys traveling, Tintin comic books, yoga, and tinkering on his 1991 Jeep Grand Wagoneer.
How to connect Erik : https://www.linkedin.com/in/eriklokkesmoe/
Navigating Modern Fame and Media: Insights from Erik Løkkesmoe
How to connect Torund :
Facebook: https://www.facebook.com/torundb/
LinkedIn: https://www.linkedin.com/in/torundb/
Website: https://torundbryhn.com/
Link to buy her book: https://amzn.to/3UmTJzI
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