In this episode, we have a chat about Bas’s view on data breadcrumbs, where it segways with relationships, about a natty new activation between Budweiser and US women’s soccer, Bas’s take on the Premier League’s now defunct Pay Per View plans, passion products and why he calls fans ‘customer plus’. Mark Bradley and the work of the Fan Experience Company also get a very honourable mention.
If you want to follow-up on anything we’ve talked about, check the episode links below, or email us at hello@faninsights.co.uk
And don't forget: You can join the fan engagement network at faninsights.co.uk/network/join
Club Brugge pre-match preparations
Budweiser and US Women's Soccer
SC Heerenveen charity campaign
Bas's Twitter account: @basschnater and website: fanengagement.nl
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