Description

This episode is a chat with Bas Schnater. Until recently Bas worked for AZ Alkmaar in his native Netherlands, and is well regarded in the field. He's outspoken about the need to place the fan at the centre of a club.

I think what Bas does is often about trying to persuade CEOs and leaders using their own language - finance, and other finite resources - that Fan Engagement also yields a monetary return, as well as just being the right way to run a club.

We chatted about the place for data, tech-ethnographer Tricia Wang (she of the 'Thick Data' concept), and why it's important to learn from other industries about how they treat people.

Key Insights

1. Data can't solve the fundamental problem of poor relationships: In the end, good Fan Engagement takes time and listening
2. Ask, ask, ask: your fans help you direct your resources, so if you've got an idea you want to try, ask them first - survey, fans parliament or supporters' trust

Episode Links:

• Bas's Fan Engagement Consultancy: https://fanengagement.nl/
• Tricia Wang's Ted Talk on Thick Data: https://www.ted.com/talks/tricia_wang_the_human_insights_missing_from_big_data

And don’t forget you can join the Fan Engagement Network at faninsights.co.uk/network

Support this show http://supporter.acast.com/fan-engagement-pod.

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