Recorded in Jan 2021, this is a chat with Darren Bernstein, Director of Bury AFC. Darren was previously in a number of senior Marketing & Communications roles at The EFL, FA, and British Squash and Racketball. He also teaches at the football university, UCFB at their Etihad Campus, and is an Independent Non Executive Director at British Orienteering.
It’s a dig into the challenges that the club has faced during a hell of a time to be reforming, and touches on some important points about the identity and meaning - and the heartbreak - of being a fan.
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