The base of a direct selling business is the distributors. It is essential for the business to retain their distributors and enhance their engagement so that it increases business growth. According to recent statistics, the number of direct salespeople exceeds 124 million distributors. Then also, there are several challenges faced by companies to retain these distributors.
Let's discuss some of the retention strategies.
It is essential for a direct sales company to attract the distributors from the first day itself. For that a proper distributor strategy must be introduced in the welcome phase itself. Distributors should be given the knowledge of the product and all so that they can withstand all the complex situations.
Many studies show that lack of proper training is a reason for increased distributor attrition. It is the responsibility of the company to provide essential training and support so that it enhances distributor performance.
Direct sales business should adopt these retention strategies so that they can enhance their business growth and brand advocacy.
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