In network marketing business, lead generation is an important process that leads to business success. There are ten practical approaches for effective lead generation. Deploying social media to establish brand credibility, forming email lists and initiating email campaigns to increase interactions with prospective customers, developing attractive landing pages, and using predictive lead scoring to distinguish important prospects from less promising applicants. Further, by deploying chatbots to interact with visitors in real time, providing customers multiple retail coupons for better rewards, using a catalogue that not only showcases the latest products but also gives strong incentives to buy now. Moreover, it insists on making personal podcasts for customers to listen to and learn from and use lead-capture forms that give an effective guarantee at key points and have strategies to re-engage visitors who didn't make a purchase at first on site. With all such techniques, the building trusted relationships and delivering more value is important and inevitable.
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