Sam Kuehnle from Refine Labs joined Danny on the latest episode of the Marketing Science Podcast.
They discussed lead generation v demand generation, knowing your audience, effective B2B social media strategy and tips for taking new marketing initiatives to the C-Suite.
Notes
LinkedIn: https://www.linkedin.com/in/samkuehnle/
Buyer Persona book referenced: https://www.amazon.co.uk/Buyer-Personas-Customers-Expectations-Strategies/dp/1118961501
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