Co Founder of Purple Goat, Martyn Sibley talks with Arron and Sam about growing up with Spinal Muscular Atrophy, stigma, stereotypes and the apprehension abled bodied people have around discussing disability. Martyn has devoted his career to normalising the conversations around disabled people and a large part of that spills over into his work in marketing. Showing the brands he works with value, not vulnerability.
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