Description

This episode has been brewing since the first time I opened a home COVID testing kit and tried to understand the instructions. Have a listen to the three pieces of communications that can fail you and how to avoid that failure.

Key Points:

• How Your Audience's Current State Impacts Their Ability to Hear You (6:28)
• Using Language for Accessibility (7:40)
• The Media: The impact of the way we share our information (9:38)
• Visuals: Right down to a capital letter (11:38)
• Do They Understand? (13:21)

Key Resources:

• Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across

*Join my weekly email list to get behind the scenes details, tips on how to use communications strategy in your business, and be first to learn about new offers: www.janicefogarty.com

I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty

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**** Audio Credits ****

Sunray valley by Scandinavianz https://soundcloud.com/scandinavianz

Creative Commons — Attribution 3.0 Unported — CC BY 3.0

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