With the rise of podcasts comes a new type of PR agency, one focused on matching their clients to the most aligned and strategic podcast opportunities. Brandy Whalen saw this coming as her more traditional clients were enjoying their media exposure and gaining great publicity and feedback; she saw the opportunity and formed Kitcaster with a local podcaster. In this episode, she discusses how podcasting is impacting business and public relations, marketing, as well as where she sees this media form heading.
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