Have you ever heard of a Facebook Community Manager?
Me neither, until I met Zoe McKeown, Community Manager, through a challenge I participated in. When I found out that there was someone behind the magic of the group, I had to snoop her out to learn more. And when I found out she helps people grow a successful and engaged Facebook group on their own, say no more - I was in.
I felt stuck kind of floundering in the Facebook group I created (Connections, Coffee & Confidence Community - consider this your official invitation!) and Zoe helped me turn it into a growing, happy and safe place for women in business to chat, help each other out and learn a bit more about communications strategies.
If you are growing a Facebook Community or thinking of setting one one, this is an episode you want to listen to, coffee & notebook in hand.
Key Points:
- What is a Community Manager? (3:48)
- What Does a Community Manager Do? (4:00)
- A Secret Job (5:23)
- An Intuitive Team: Working Towards a Goal within a Strategy (7:27)
- Data & Tracking: Page vs Group, Big vs Small Group (8:49)
- Certification and Experience (10:55)
- Daily Structure: Avoid the Time Suck (12:45)
- Hi, I'm a Facebook Community Manager (16:15)
- Facebook Jail (9:16)
- #1 Question for a Facebook Community Manager: Her Advice on Growth and Engagement (20:39)
- How Do You Become a Facebook Community Manager? (21:15)
- Advice for a Non-Traditional Job Seeker/Creator: Life Advice (24:50)
- The Online Filter (29:00)
- Be Open: A Philosophy (29:59)
- Tips for Running a Facebook Group (32:38)
- Ads and Organic Growth: Zoe's Approach (37:31)
- Ideas, Conversations, Messaging Testing (45:45)
Zoe's Monthly Subscription Facebook Group: Community Champions
Get Zoe's 10 Steps to Facebook Group Success: zoecommunitymanager.co.uk
Zoe's Free Facebook Group: Growing A Successful Facebook Group
Would you like to talk with your target audience so they know, like and trust you? Want to build your reputation? How about stop wasting time and money on waffle-filled posts and ads that look pretty but don't contribute to your bottom line? Join me for a hands-on workshop (Jan 28 and Feb 4) where we will work together to build a strategic communications plan just for your business. You'll leave knowing how to use my communications plan template not just for your business but for individual products, services, launches and special projects. I only have space for 10 people to ensure a personal approach during this workshop so don't delay! -https://janicefogarty.com/products/createyourstrategiccommunicationsplan
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