Description

Have you heard that Lush is leaving the 4 main social platforms? Wondering about their decision? In this episode, I do talk about their decision but what's far more interesting is this announcement as a piece of their public relations strategy. This episode is kind of like a mini case study of fantastic PR in motion with some things for you to think about in terms of your business.

Key Points:

• Edward Bernays & the 3 Fundamentals of PR (2:24)
• The Lush Statement (3:34)
• Visible Alignment with Values (5:01)
• Brand Exposure (5:22)
• Timing (5:49)
• Timeliness (6:23)
• Strategic Planning and Decision Making (7:45)
• What does this mean for you (9:05)

Also Mentioned:

• www.lush.ca/en/social-departure.html
• No budget? No problem!  www.janicefogarty.com/discover-10-places-to-get-free-publicity-even-though-you-have-zero-budget
• Episode 61: https://shows.acast.com/connections-coffee-confidence/episodes/simple-ways-to-show-good-corporate-citizenship
• Episode 63: https://shows.acast.com/connections-coffee-confidence/episodes/but-what-do-i-talk-about

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**Hey, are you wondering how to use social media so it helps you reach your goals instead of kill time? Let me show you the exact steps I use to make sure my client’s social media is strategic and cohesive so that you can use the socials to support your business without wasting time and getting frustrated. Go to https://www.janicefogarty.com/create-your-social-media-content-strategy to learn more.

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