Description

If you’re building your business or you’re at a stage where you need to offload some of your content design, a brand guide will help keep your brand identity cohesive, contribute to your reputation, increase people’s impression of your company, and just make life easier for whoever is creating your content. Even if that person is you. Have a listen to more benefits of a brand identity guide, what you'd use it for and what goes into creating one.

Also - In the next 100 episodes, I’m aiming to grow this audience - ratings and reviews are a huge part of that. I am so grateful that you choose to spend some of your precious time with me in your ears. If you enjoy this podcast, I’d be extra grateful if you left me a review and rating (you know I’m hoping for a full five stars there). My way of saying thank you for those who take the time to rate and review, then screenshot it and tag me on instagram at @janiceefogarty is to enter you in to win a 30 minute session with me so we can discuss whatever communications challenge you and your business are facing right now. :-)

Key Points:

• A cohesive brand identity builds recognition and reputation (8:20)
• A cohesive brand identity builds the know/like/trust factor (8:59)
• A cohesive brand identity builds increased perceived value (9:35)
• A cohesive brand identity streamlines design and creation (10:05)
• A cohesive brand identity empowers you to have over design and creation responsibilities (10:57)
• Brand guide contents (11:56)

Also mentioned:

• Take Control of Your Brand guide - a 16 page workbook that lightens your load by keeping what identifies your business as yours in a central place, empowering you to hand over content design with confidence. www.janicefogarty.com/take-control-of-your-brand-guide
• Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across

I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty

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