Do you like puzzles? I do. But with a cup of tea and time on my hands, not when it comes to figuring out if something can solve my problem or make my life easier. You don't want your communications to be a puzzle to your audience, to your customers, but that's what's happening if you're using content pillars the way most experts are talking about them. I've watched the webinars, I've downloaded the freebies, and I break down exactly what's missing in this podcast episode.
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