Most entrepreneurs chase strategy, hustle, and visibility, but overlook the one advantage they already carry: their culture. When you know how to translate your lived experience into market intelligence, your business doesn’t just grow. It becomes unstoppable.
This week, we revisit one of the most downloaded and transformative episodes of Amiga Handle Your Shit, my conversation with the brilliant Liliana Gil Valletta. Liliana is a former corporate executive turned global entrepreneur, Cultural Intelligence® pioneer, and business commentator whose insights are reshaping how brands understand diverse markets. Born in Colombia, she arrived in the U.S. at seventeen without speaking a word of English, yet built a career that broke ceilings most people never reach.
Today, she is the co-founder of CIEN+ and Human Dot Plus, as well as CEO and co-founder of the Culture+ Group. Her story is not just about rise. It is about intention. It is about refusing the victim narrative, stepping into uncomfortable spaces, and owning the power of identity as a business asset.
Tune in to Episode 260 of Amiga, Handle Your Shit, and learn how Cultural Intelligence® was born, why your background is your competitive edge, and how to stop shrinking in rooms that need your voice. You’ll also hear Liliana’s insights on navigating the dark side of corporate success, how to market effectively to diverse audiences, how to face fear in pivotal moments, and her top strategies for handling your s#it as a Latina entrepreneur.
In This Episode, You Will Learn:
• Why Liliana’s early years “solita” shaped her leadership and grit (4:50)
• The hidden truth about reaching the top of the corporate ladder (8:10)
• Why rejecting the victim mentality changes everything (13:30)
• How Cultural Intelligence® was born and why it matters now more than ever (21:00)
• How to respond when life hands you a “face the bear” moment (30:20)
• Liliana’s top strategies for how amigas can handle their s#it and lead boldly (40:00)
Connect with Liliana Gil Valletta:
Let's Connect!
Hosted on Acast. See acast.com/privacy for more information.
