“Chefs need arrogance, business that wants to build a brand needs arrogance” – Bjorn Shen
Bjorn Shen (IG: @bjornshen) is the chef-owner of Artichoke, Bird Bird and an ice-cream brand, Neh Neh Pop - their Instagram feed make my stomach growl.
Bjorn Shen is also the author of the Artichoke cookbook and writes a monthly column titled “Bjorn says” for Time Out Magazine.
On the side, he also is a lecturer at Culinary Institute of America.
In this conversation, we spoke about:
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