Description

Jake Sorofman is quite literally, literate.

He has multiple degrees in English, Literature, Marketing and Political Science - just to name a few.

What's intriguing is how Jake applies his learnings to his craft - as a marketer and customer advocate.

Jake understands that marketing is as much of an art as it is a science, perfect for someone who is so naturally curious.

We dive into applying sound practices for product research, onboarding, growing and retaining clients.

Key Takeaways for Leaders and Entrepreneurs:

1. Marketing is about pattern matching
2. Genius doesn't scale
3. Narrative non-fiction is a must - to learn the art of storytelling and Erik Larson is one of our favorite authors

Jake's Eating Crow Moments:

1. Don't innovate in a vacuum
2. Fall in love with the problem, not the product
3. Market timing can help, or hurt

You can find Jake here:

LinkedIn: https://www.linkedin.com/in/jakesorofman

Twitter: https://twitter.com/jakesorofman

Support this show http://supporter.acast.com/eating-crow.

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