Guesting on this episode of the Revenue Accelerator Podcast is a conversion copywriter and ghostwriter for 11 years. She's Breanna Gunn. She is also a Marketing Consultant and System Strategist. Today, Breanna shares her tips and tricks for aspiring copywriters who want to convert deals into sales and critical points to remember.
Know your Audience
[01:42] Identifying your audience should always be your first step when producing copy. To make your copy enticing, keep in mind who you're writing it for. Think about who you're speaking to before you begin, like the way you address your audience will differ depending on where you are. In addition, remember your writing isn't for a single audience. To help you find common ground, all of your stories and interests must piece together, helping you bridge the gap between you and your readers. There is no point in writing material solely to boast about your accomplishments. The goal is to draw the reader in and have them feel like you easily relate to them.
Socialize with your target audience.
[07:32] Engaging in dialogues is a surefire approach to producing high-quality stuff. Not only does this assist you as a writer in expanding your network, but it also assists you in narrowing down the issues on which you should focus and eliminating those with which people have little affinity. Market research is necessary. When conducting market research, it is insufficient to pose the question and accept the response; you must delve further. Consider it to be as straightforward as having a casual discussion with someone you know.
Utilize imagery to pique interest
[11:24] Using images will help you stand out from the crowd and reinforce your copy and content. If you're going to make use of gifts, then make use of a beach shot, and make use of emojis, then make use of emojis sparingly. Please make use of them as a replacement for bullet points in a document, in a headline, or as a way to highlight key phrases or words that will help you grab the attention of your audience immediately.
[12:04] Utilize the name feature when writing an email. If it makes sense, utilize the drop-in option to insert the person's name into the text. If you're having trouble figuring it out, try reading it aloud. Read aloud what you're submitting to make sure it's accurate.
Distinguish quality audience
[18:27] A low-cost offer is an excellent approach if you want to get people to try something new. Your low-ticket offers are like a sandy place on the lake's edge where you may dip your toes in and test the water before diving in. If you need to dramatically over-deliver on the back end, you must use low-ticket offers to hide the challenge. Establish a high bar for yourself. You don't need as many clients if your product is solely high-ticket. In other words, you will have to weed out many people to identify a small number of high-quality ones.
Learn more about Breanna by going through her socials:
LinkedIn: https://www.linkedin.com/in/breannagunn/
Website: https://www.breannagunn.com/
Twitter: https://twitter.com/thebreannagunn_
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