In this episode of the Revenue Accelerator Podcast, we have invited Janelle Kennedy, Founder of Jayde Consulting. She began her career in 1997 as an Account Executive in the Real Estate Industry. She grew her talents and knowledge throughout the years working in Home Warranty, Title, and Escrow, then as a Business Development Officer in 2019 for a mortgage. Over the years, as an Account Executive, she has earned multiple titles, including Rookie of the Year and Top Million Dollar Producer. She now spreads the wealth as a member of Social Register, Women Decision Makers, and the More Mastermind Group, and Chapter President of The Dames. Today, she shares how you can build authentic relationships that will help your business move forward and how you can establish connections with other people.
Work Smarter, Not Harder
[5:36]
For Janelle, working smarter is identifying which Power Partners she needs to work with to build a relationship with them and then leveraging them. It didn’t matter where she was working. She just made sure she had those relationships.
[6:59]
There’s a place where that happens. It’s not at the beginning of your business or working person just by yourself. Entrepreneurship can be lonely, and the only way to move forward is to have Power Partners.
Mistakes People Make when nurturing Relationships
[7:12]
One of the mistakes people make when it comes to nurturing a relationship and identifying power partners is expectation. When you walk into a room, you expect that the person you’re talking to will be the one that can send you something. But you cannot assume that you learn to identify who the proper connection is when you walk in. When you have what you want to be identified, you’re going to see it much quicker. So don’t spend so much time talking to somebody. Find the one that you need to talk to so that the relationship is effective and productive. Make sure you stay in it and make it personal.
Creating Relationships and Connections
[9:39]
When we refer, it is an extension of our reputation. It’s building a relationship and creating a real connection with somebody. Many people focus on the ideal client, which is essential. You need to know what their pain points are and all that stuff. Focus on your ideal referral partner or ideal strategic partner. Identify the criteria and qualities in that person that would enable them to create referrals or give you referrals, whether it’s an actual client or another strategic partner.
[27:22]
Listen to your clients and take what your clients are telling you. That’s what you need to tell people that you do. It can’t be just “she was fun” or “has a great personality.” Testimonials should be deeper, quantifiable, and impactful.
Learn more about Janelle Kennedy
Website: https://jaydeconsulting.net/
Facebook: https://www.facebook.com/janellekennedylv
Instagram: https://www.instagram.com/jaydeconsulting/
Youtube: https://jaydeconsulting.net/#
LinkedIn: https://www.linkedin.com/in/janellekennedylv/
Email: Janelle@JaydeConsulting.net
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