In this episode of the Revenue Accelerator Podcast, we have invited Meghann Conter. As a Marketing Coach and Consultant for years, Megan has a talent for connecting people. Her area of skill is humans in general. She has a knack for remembering individuals and connecting the right people based on intuition and strategy. Today, Meghann takes us through the essential aspects one should keep in mind to generate quality referrals and build a strong network of opportunities.
Let go of limiting beliefs.
[18:50] To network efficiently, you must unravel old beliefs to have a new set of ideas. It necessitates the business owner’s or professional’s self-awareness. It necessitates a grasp of your target audience or the important people with whom you must conduct business. It necessitates a profound comprehension of something as well as the ability to communicate that externally. Once you’ve determined your target audience, you may examine the circle of influence that surrounds them.
Embrace referral system
[22:41] One of the most potent types of commercial transactions is recommendations. It’s almost as if the selling is done for you, especially when someone shows up for that sales call. And if you’ve done your job well as the referral partner, you’ve provided that individual with the necessary information to assist you in closing the sale. When you have a Power Partner out there selling you, you are already 80% sold before you even get into the sales conversation because your Power Partner has been pushing for you. And they’ve been explaining why you need to work with this person.
Be Strategic
[24:34] If you can be clear on those few kinds of Power Partners, the other person on the receiving end can suggest you to someone who you are looking for to do business with if you’re asking influence on who to connect with. You should also have a better knowledge of what your power partner expects from the collaboration.
Build a concise profile
[29:42] If you’re unclear about who you are, what you do best, or how you’re differentiating yourself, they won’t know who to send to you. Not being explicit to your power partners about what words or pain points you’re listening for or if you don’t arm your power partners with the correct arsenal has a significant impact on your referral.
Always ask for recommendations
[31:10] Make a point of asking for references at your group power partner meetings every six weeks. There are many other fantastic methods to accomplish that you can learn once you’re in the game, but asking for those referrals strategically helps that other person remember you are one of them. Ask for referrals in novel and strategic ways and create time for it and not let it lapse.
Resources:
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