In this episode of the Revenue Accelerator Podcast, we have invited Nate Cooper, managing partner of SWARM, a company that specializes in the creation of digital products in the form of an app, a feature of an existing product like a website, or a full-fledged website. They work with the world's top brands and firms to help them identify, define, design, and grow market-leading digital products. Today, Nate shares some business strategies around digital products and thinking through the human-centered design process to develop authentic experiences.
The end-user experience
[1:35]
When you have a custom platform, a website, or an app, you have a lot more room to think about how your customers connect with your business, and you can engage in a lot more ways. However, when you're on social media platforms like Facebook or Twitter, you're confined to the options they provide. It's all about figuring out where you are on the scale of considering the user's perspective.
Focusing on the experience aspect
[5:04]
SWARM began as a mobile app development firm that specialized in mobile app development. SWARM, for example, has always placed a strong emphasis on strategy devoting a lot of work in the early stages of gaining traction, such as Product-Market Fit.
[6:40]
People will sometimes do as they are instructed. You've probably come across projects where someone went to Fiverr and said, "I just want this done." After then, the person did as they were told. It didn't, however, fit in. They lacked the necessary metrics, and it didn't make any sense to me. That doesn't truly help your business in any way.
Coming trends
[21:07]
Recently, there has been a lot of talk about artificial intelligence. That is something that a lot of technologists are interested in. The way people talk about machine learning and blockchains, with no one knowing what they're talking about or why they're talking about it. Sometimes technology gets a bit too far ahead of itself in terms of the promise.
[21:53]
Human-Centered Design has a lot of data involved in terms of being able to look at what people are doing or can you affect a change with it with minor tweaks and that sort of thing, but there's also user interviews and things like that they're a little bit more traditional that aren't necessarily all this data-driven. There needs to be a balance.
Achieve a result
[27:25]
It's really about mitigating risk. Everything is a gamble, and you're just giving yourself a better chance if you contextualize it. If you're going in blind and say, how do we get this done in a month for the cheapest amount of money, that's a real tough bet.
You can get in touch with Nate by visiting:
SWARM website: https://www.swarmnyc.com/
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