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Description

We revisit a panel talk from Transformation Conference in Stockholm back in August, where we talked to the minds behind Syre, the Swedish innovation startup that aims to create textile recycling on a global scale. 

Syre has captured the attention of the fashion and sustainability communities with its ambition to create recyclable polyester on a massive scale. Emma and Erik provide a behind-the-scenes look at how this innovation is set to transform the industry.

We speak with 

• Emma Stjernlöf, Chief Communications and People Officer at Syre
• Erik Lagerblad, Head of H&M Group Ventures.

In this conversation, we talk about:

• The origins of Syre’s recyclable polyester innovation.
• The concept of a “gigafactory” and its role in producing sustainable materials at scale.
• The importance of collaboration between fashion brands, material suppliers, and technology companies.
• H&M unique involvement and why they are betting so big on Syre

Host:

Konrad Olsson, Editor-in-Chief, Scandinavian MIND

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Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. 

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