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2022.01.20 – S2020 – 0385 - Slowing Down To Highlight Importance

Saying a single word or phrase slower, slightly elongating its pronunciation, highlights it within a sentence and so can be used as part of your arsenal to highlight its importance.

These variable speeds contrast with the text around it, and therefore take on additional significance.

·        “The cost is over one-billion pounds…”

·        “The death toll stands at fifty-thousand people

·        “The statue is over 100-metres high”.


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