2022.02.11 – 0407 – Pauses as an Indication of Quality
Pauses as an indication of quality
In commercial reads, less copy, fewer words, slower speed and time taken, is often the algorithm to indicate luxury.
“Imagine waking up to the feel of rich luxury satin silk sheets … [pause] gently caressing your skin … [pause] with the cool breeze and sounds of the ocean through your veranda windows … [pause] eased open to allow just a chink of early morning sunlight to dapple the room…”
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