2022.08.29– 0606 – Who Will Hear Your Voice?
For example: a voiceover for the ‘blood donation service’ may at first sound quite serious, but it may be targeted at first timers, say those in their teens or twenties, and so as an introduction the tone might be quite light. But it may be a script to be heard over animated characters with a cartoon Dracula… or maybe a graphic real-life scene of a car crash. It could be purely informational, or to have a shock factor, or to instil pride and patriotism amongst potential volunteers. It may be shown early evening on TV between soaps, or before an 18-certificate film in the cinema.
All of these factors would cause a slight change in the voice: its tone, pace, projection, formality, indeed everything we have seen over the course of this podcast and book.
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