2022.08.30– 0607 – Your Voice Over Role
- What is your role? – You are never ‘the voiceover’. Depending on the script, the situation, the story, the audience and so on, you may be a frazzled dad coping with the kids, a corporate CEO, a first-time DIYer, a reassuring uncle. And that relationship is important: your attitude will change if you are giving advice to that frazzled dad as a friend, or interfering neighbour, or parenting expert… in the same way as, for say a corporate e-learning project (say, a training on a new computer program) you are part of the company talking to a colleague, or as a rep from the computer program company, or maybe neither and are an ‘outside trainer’ character.
- What is your sound? – Just a few words should be provided, say “calm and trustworthy” or “upbeat and quirky”, “big and boomy, like the voice on the XXX ad”. Seek clarity if the Brief describes attributes which don’t sit well together: “authoritative and sultry” or “concerned and light-hearted” may be tricky to pull off.
- The duration – see elsewhere for the speed of a read, but ‘less’ is often more effective than ‘more’. A script will often have better impact if there’s room for it to develop at the correct pace, rather than for you to be reciting it like an auctioneer at a cattle market.
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