Description

In this episode speak with Chris Whitman, the Chief Growth Officer. Chris has a great track record building communities... He's currently the Co-Founder/Chief Growth Officer @ CRONY Creative and helps bring brands and consumers together through brand experience. Prior to CRONY he was a sales executive in adtech @ Giant Media and worked with brands to help make their content go viral on the web. He also has experience as an online video strategist for J&J @ Universal McCann and is the former co-founder of underground music collectives We In Cloudz and Replay Ceviche.

In the episode we cover some of the following topics:

• What are you currently working on
• Why do you think building community is so important for driving growth for brands
• How do you think the current climate has impacted community growth and engagement efforts
• In the absence of IRL events, how have you seen brands effectively activate and engage their audiences?
• How have you participated in and helped develop/champion communities over the years
• What are some of the biggest pitfalls you’ve seen in community development?
• What are some of the biggest areas of opportunity you’ve seen in community development?

To learn more about Chris and CRONY, visit cronycreative.com

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