“Some of the values of these companies are also something that speaks to a lot of people.”
Digge Zetterberg, Frontify’s head of communications, talks about what makes Scandinavian brands so successful – from the relationship between brands and societal values to democratizing products, and everything in between:
“A lot of these [Scandinavian] brands and a lot of these companies are very good at [cross-team collaboration].”
— Digge Zetterberg
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