In this episode of the Remote Work Tribe podcast, we chat with Eric Doty, Content Lead at Dock. We discuss the importance of understanding what to measure, the future of content, and the delicate balance between doing things that work and innovating, AI and automation helpful use cases, his journey from academia to marketing, and more.
Episode timestamps:
- Exciting projects Eric is working on nowadays? (0:45)
- What metrics does he pay the most attention to now at Dock? (1:40)
- Eric’s content marketing philosophy. (6:08)
- What is his take on the future of content marketing? (8:12)
- SEO evolution. (10:40)
- AI helpful use cases. (14:00)
- What is his approach to innovation vs. following a playbook at Dock? (17:34)
- The importance of doing things that scale and are sustainable. (20:20)
- How does Eric operationalize content practices? (22:29)
- How to determine tasks worth automating. (25:49)
- Eric’s journey from the linguistics PHD path to content marketing. (30:16)
- Lightning round questions. (33:03)
We hope you enjoy it!
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