Community is everything nowadays; it can literally make or break a business overnight. The online marketplace is so crowded that an engaged online community is the lifeblood of brands' relevance. A brand that speaks the language of its community, cares about the same things, and shares its values, is halfway through the finish line of success.
Our guest, Warren Carlyle IV, is a Professional Community Building Strategist; he is the Founder and CEO of OctoNation, The Largest Octopus Fan Club, a nonprofit organization that inspires ocean conservation by teaching about octopuses.
Warren is convinced that a fanatical community is the best way for a brand to stand out in the digital space, and he teaches how to do it using his 7 Cs of Growing a Fanatical Community. Warren has gotten the attention of celebrities & global organizations such as Michael B Jordan, Ellen Degeneres, Joe Rogan, and Facebook HQ.
In this episode, Warren shares the story of how OctoNation started, moved by his obsession with aliens, and his curiosity to learn everything about those alien-looking animals, the octopuses. We go through the journey that inspired and created his 7 Cs system to create a fanatical community and his experiences building and growing OctoNation. We also talk about communities' power, the metaverse, core values, and more.
Tune in and listen to episode 7 of The Chemistry Factor and discover communities' true power and the best way to communicate with them.
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