HEC Paris Assistant Professor in Marketing, Klaus Miller, analyzes the February 3 Facebook/Meta stock market plunge. What exactly does it tell us about private data on internet and its links to the advertising world? We meet Klaus on February 8, the very day he and five co-researchers self-published “The Impact of the GDPR on the Online Advertising Market”. This book focuses on Europe’s GDPR and how it affects online publicity. We exchange in Klaus’ apartment in Versailles, near the HEC campus. This is a wide-ranging discussion on personal data and the advertising industry, including the researcher's insights on ad blockers on news websites and their impact on our reading habits.
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