Description

Becoming a founder is always going to be terrifying. Whether you have all the money in the world or a double digit bank balance, you’re never going to be as ready as you feel like you should be. But that’s the beauty of it all, right? There’s nothing scarier than leaping from the nest, and yet there are few things more beautiful than realizing you’re ready to fly.

Welcome to season two, episode six of the Freelance Founders podcast.We’re talking to Madison Utendahl, a two time Webby Award winning content director and founder of Utendahl Creative, a multi-disciplinary creative studio powered by female storytellers.

Today, Madison is telling us the biggest mistake that brands make with their social media, the importance of prioritizing yourself, and the power and difficulty in doing nothing.

Some Questions asked:

• Can you tell us about your career path and how you got where you are today? (00:27)
• How did it feel to win two Webby Awards and be featured on the Forbes 30 under 30 list? (09:50)
• Do you have any tips for the younger generation when they begin their careers in this industry? (14:31)
• What tips do you have for attracting dream clients? (20:21)
• How were you able to feel comfortable bringing on a full time team? (24:13)
• What advice would you give your 20 year old self? (35:16)

In This Episode, You Will Learn:

• Madison got into social media and content production through her work at Refinery 29 (03:52)
• A little more about Madison’s all-female design company, Utendahl Creative (18:53)
• About Madison’s new side project, Her Name Is (29:13)
• How Madison got interested in investing in young companies (31:28)
• The boundaries Madison has had to set to achieve work/life balance (36:33)

Connect with Jenn:

• Instagram
• Utendahl Creative

Let’s Connect:

• Website
• Linkedin
• Instagram

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