Description

As freelance founders, one of the things we’re asked most often is the inspiration for our work. For many of us, that drive comes from identifying issues within our industry and feeling an overwhelming urge to create a better environment for ourselves and our peers.

Welcome to episode ten of the Freelance Founders podcast. We’re talking to Sandrine Charles, PR specialist, co-founder of Black in Fashion Council, and owner of Sandrine Charles Consulting.

Today, Sandrine sits down with us to talk about what sets her apart from other PR agencies, her thoughts on scaling her business, and why she puts so much value on respect and understanding when forming her client relationships.

Some Questions asked:

• Can you tell us about your career path? (00:55)
• When starting the agency, what do you feel was the most challenging hurdle for you personally, and for the business? (05:47)
• How do you maintain your network? (10:23)
• What are some of the requirements that clients need to meet in order to work with you? (12:24)
• Can you share a little bit more of why you started Black in Fashion Council and what it means to you? (19:56)

In This Episode, You Will Learn:

• What finally pushed Sandrine to go freelance after working with larger companies (01:45)
• That Sandrine was initially hesitant to start her own agency (07:26)
• Sandrine’s thoughts on the changing views of inclusivity in the industry (16:43)
• Sandrine’s hopes for the future of BIFC (22:22)
• The advice that Sandrine has for brands to do better and take accountability (23:26)

Connect with Sandrine:

• Instagram
• LinkedIn

Let’s Connect:

• Website
• Linkedin
• Instagram

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