How do you write a scent brief? What is the difference between a scent designer and a perfumier? How does one create a scent installation that will last for ten years? What is it like working with the conservation team at a leading museum? How do you evoke memories with scents so familiar that people are brought to tears?
Tasha Marks of AVM Curiosities is a golden example of why one should always take school careers guidance with a pinch of salt. Despite being advised not to follow a career in art, Tasha has taken much more than a pinch - she has turned her passion for salt, sugar and many more foodstuffs into a impressive career as a food historian, scent designer and artist. Working under the name of AVM Curiosities (‘animal - vegetable - mineral’), Tasha is now in high demand, with curators from institutions commissioning site-specific interventions within historic houses and scent sculptures for permanent collections. She brings her passion for scent, historical expertise, love of telling stories and sense of humour to every project - and now has created a fascinating portfolio of sensory artworks and interventions.
During London Craft Week, I was lucky enough to experience a boutique tour of her installation, ‘The Cedar and the Sea’, at Two Temple Place. I couldn’t wait to find out more…
www.avmcuriosities.com
@avmcuriosities
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Hosted and produced by Sophie Loxton Lucas, The Visible Artist podcast features individual artists and their paths to success within the creative world. Alongside conversations with an array of practicing artists, Sophie chats to key art world protagonists about their experiences of working with artists. The Visible Artist podcast is a must-listen for any artists looking to make their mark in today’s art world.
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