Sports streamer DAZN's North America CEO Joe Markowski joins us to talk about the origins of the company from a few bullet points on a page to a global presence in over 200 markets.
In this episode we talk about:
- How to establish yourself as a major player on day one
- Inside the negotiations to secure huge sporting rights
- The value of being a first mover in an emerging market
- Advice on global marketing
- Why successful companies have their own personality
- The impact YouTube influencers like KSI are having on the growth of fight sports
- How rights to women’s sports are rocketing in value
- How to pronounce DAZN
For more news, analysis and interviews go to standard.co.uk/business or pick up the Evening Standard newspaper.
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