In this episode of OBS Radio, Zoe Hanson speaks with Gary Frost, Managing and Strategic Creative Director at Frost, about why branding is more than just a logo it’s a business growth tool.
Gary shares insights on:
- How branding builds real monetary value (think Coca-Cola’s $70B brand premium).
- Why SMEs should treat branding strategically, just like big names such as Nike and Apple.
- The importance of authenticity, storytelling, and values in building trust.
- Case studies from Dr. Oetker, Farnborough Air Show, and CM Shipping where strategic branding transformed businesses.
- Why consistency, strategy, and honesty trump gimmicks and “greenwashing.”
Whether you’re a startup founder or a seasoned CEO, this episode reveals how strategic branding can reshape your business future.
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