Callan Jones - Creative & Design Lead at Queensland Rugby League

Description

"Everything in essence was based around that 'Q', as it had been for 100 years prior. That 'Q' mark was the thing that made Queensland, Queensland."

Callan Jones is the Creative & Design Lead at QRL. He runs an in house team who design and deliver the creative components for the governing body of Rugby League in Queensland, Australia as well as the Queensland Maroons representative teams who compete against New South Wales in the NRL's annual three game "State of Origin" series.

Cal discusses his career progression from a university assignment turn ongoing freelance opportunity with the Mackay Cutters in the QRL's state competition, to working on the front line in printing and creative studios until his current role at QRL.

We explore the history of the QRL and Maroons including the inspiration around some of the modern Captains Run and game day Jerseys.

Callan was the instigator and lead on code name "Project Q"; the brand refresh of the QRL, all representative and community divisions as well as the logo and branding of the Queensland Maroons in 2019/20. We talk about the design process, the focus group, the final delivery and community feedback.

Cal gives us his votes for Best and Worst Jersey of the year and who to look out for locally in the sports creative community.

Timecodes:

2.00 - What Callan is wearing

4.37 - Path to the QRL

30.10 - Working at the QRL

54.41 - Project Q - The rebrands

1.23.36 - Maroons Jerseys

1.32.00 - Inspiration & Networking

1.37.00 - Notable Creatives

1.39.10 - Jersey Chat

Notable Links:

Callan Jones @caljonescreative