In this week’s Pod Review, sooooo many things have been happening in podcasting, news and media that all of it kind of felt a little like a slap in the face.
Listen, the incident I’m referring to has gotten enough attention, so I WILL not refer to it, but let’s just say, that was a moment that most certainly did not Rock.
To PodNews this week, The Weebys have decided to do their own thing when it comes to podcast awards. That’s right. Last week, and only a week after The Ambies (aka The Podcast Academy), The Weeby’s launched The Signal Awards, set to take place in Jan 2023.
Popular company Rode are now producing their own headphones to add to their audio / audible yet not edible products.
And the latest Edison Research report on the key statistics in podcasting for 2022 were released just over a week ago. And, the key takeaway here is:
For the first time in 9 years, podcasting didn’t grow.
So what does this mean for us podcasters, pod-crazed and producing folk? There are two demographics that are currently underserved in podcasting. Listeners aged 12-34 and 55 and over. Senior Vice President of Strategy and Marketing at Edison Research, Tom Webster says that the industry will “only keep growing if the entire industry makes a concerted effort to tell the story of podcasting to all Americans.” So podpoppers, we must continue to review our content and see where our shows can serve the needs and interests of these audiences.
I’m Ginni Saraswati and that’s this week’s PodReview. Until tomorrow, Cheerio!
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