In this week's episode, Dave explains how Richard Branson did everything right with Virgin Cola but still failed to break into a market worth FIFTY BILLION DOLLARS A YEAR! Strategy Director at Eximo Marketing, Andi Jarvis, details the incredible lengths Coca Cola went to to make sure Branson experienced his biggest commercial failure ever.
A massive shout out to Ernie Smith, whose article inspired this episode:
https://shortformernie.medium.com/virgin-cola-richard-branson-marketing-failure-8a470ced7815
Presented and Produced by Neil Delamere and Dave Moore
Edited by Cathal Minogue
Music by Dave Moore
Artwork by Ray McDonnell
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