The foundation of TV is linear. But will this always be the case? Jo Kinsella, President of InnovidXP (formerly TVSquared), talks cross-channel CTV measurement, getting rid of industry noise, and what it's like proving yourself as a woman in a male dominated industry.
Jo fought her way through many challenges, personal and professional, to be the woman she is today. Her advice for performance marketers is to filter out the noise, get educated on what's new, and welcome change. Tune in to listen to how she has become a 'Wonder woman of New York'.
Send in suggestions for our next guest's 'Re-sell me a pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook and Instagram @performancemarketingworld
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