Simon Andreucetti is an extreme downhill mountain biker, who intends to be an Irish national champion in 2018. An extremely interesting guy, we talk at length about all things digital, advertising in general and how social media is going to eat your children.In a professional capacity he is Strategic Account Director for one of Irelands leading digital media groups, Distilled SCH, couple this with his love of scocial media in general and the fact that he is the proud father of a 14 year old girl, Simon has found himself in an interesting position, this being his ability to advise parents as to some of the aspects facing young people today - from a social media viewpoint.An intriguing guy to say the least, we had great craic recording this one so I hope you enjoy it.As always, email me with your thoughts and recommendations to imoffthelead@gmail.com and thanks for listening.Stay off the lead,Fran.
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