Christmas and marketing all wrapped up in one perfect episode. Emer McCarthy Senior Brand Manager at Diageo and Paul Mallon Head of Special Ops at Lucky Generals join host Conor Byrne to chat through the top Christmas ads of 2023, their all time favourites and their marketing highlights of 2023.
John Lewis, Amazon, Asda, Morrison's, Yorkshire tea, Bank of Ireland, Co-op, Rockshore, Marks and Spencers, Guinness, Dunne Stores, Charlie's Bar, Hermes, Lego, Waitrose, Tayto, Epic Museum, Irish Independent, Coca Cola and Aldi all get discussed!
02:12 Discussion on John Lewis Christmas Ad
06:47 Analysis of Amazon's Christmas Ad
11:31 Insights on Asda's Christmas Ad
19:57 Thoughts on Co-op's Christmas Ad
22:35 Review of Kevin the Carrot Ad
26:34 Reflections on JD Sports' Christmas Ad
28:32 The Story Behind Rockshore Ad
35:17 The Role of Music in Ads
38:54 Reflecting on Irish Christmas Ads
43:26 Reviewing the Year in Marketing and Looking Forward to 2024
This episode was recorded in TBWA Dublin by Oranges and Lemons production.
This episode was sponsored by The Indie List www.theindielist.ie
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