As we come to the end of the year, here comes the reflection episode. But this one is a bit different, as it is a coming together of some amazing marketing podcasters. So today the episode is with Elena Hengel from the Marketing Architects Podcast, Marc Binkley and Vasilis Douros of the Sleeping Barber Podcast. Reflecting on hundreds of hours of interviews and research we share
- what we thought were some of the big themes in 2023
- some of our favourite campaigns from the US, Canada and Europe (linked below)
- we talk about being bearish or bullish on: MMM, B2B creativity, influencer marketing and so much more.
- we compare and even rank our favourite marketing brainiacs for the past year!
Campaigns of the Year:
Elena’s:
- Apple, “Titanium” - https://www.wsj.com/tech/personal-tech/apple-iphone-15-titanium-commercial-yat-kha-d9cd2db3
- Salesforce, “AI Sheriff” - https://www.adweek.com/brand-marketing/salesforce-sheriff-matthew-mcconaughey-artificial-intelligence-wild-west/
Conor:
- Paddy Power: https://youtu.be/F9xW1W7Kw8Y?si=yhTFRYPZAivaFSoi
- Yorkshire Tea Pack yer bags: https://youtu.be/F9xW1W7Kw8Y?si=yhTFRYPZAivaFSoi
- Communion Saves: https://www.youtube.com/watch?v=JCJfxC5i588
Vassilis:
- WestJet’s “Holiday Heros” - https://www.youtube.com/watch?v=GkZPyBcevaI =
- Canadian Tire “ Christmas Firsts” - https://www.publicis.ca/blog/canadian-tire-celebrates-holiday-firsts-
Marc’s
- Fixed Rate Pizza - https://marketingawards.strategyonline.ca/winners/winner/2023/?e=154387&u=Advertising&n=Fixed-Rate+Pizza
- Spotify Wrapped Campaign
This episode was sponsored by The Indie List www.theindielist.ie
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