Welcome to the second episode of "Building a Legacy," a three-part series on "That's What I Call Marketing," in partnership with Legacy Communications. In this series we will deep dive into the evolving world of communications and how Legacy Communications are shaping the future. In Episode Two of this 3 part series, host Conor Byrne meets Claire O’Grady, Micheal Brennan and Aidan McLaughlin.
The episode delves into the shift from traditional PR to a more integrated approach with the guests discussing how agencies are collaborating more closely with clients and how understanding client businesses deeply is a key factors in achieving better creative outcomes. The conversation moves to the importance of creativity within constraints and how structured processes can actually foster more innovative ideas.
The role of creativity in unexpected areas, like search, is explored with great examples from the guests on how to think creatively across all elements of a campaign - down to search. The episode covers strategies for navigating the attention economy, focusing on capturing and retaining consumer attention in a fragmented media landscape. The guests share examples of successful reactive campaigns and the role of digital PR in modern marketing. They emphasise the need for businesses to stay attuned to cultural shifts and be prepared to act quickly and authentically.
00:27 Series Introduction: Building a Legacy
01:04 Meet the Guests: Claire, Aidan, and Michal
02:40 Evolving Roles in Marketing and Communications
07:22 The Importance of Relationships and Collaboration
14:46 Creativity and Constraints
16:27 The Role of Search in Creativity
22:13 Curiosity and Bravery in Marketing
24:31 Campaign Success and Creative Effectiveness
26:36 Client-Agency Relationships and Information Sharing
28:17 Fostering Creativity and Team Collaboration
30:51 Handling Feedback and Criticism in Creative Work
32:31 Rapid Response and Embracing Culture in PR
40:34 The Role of Technology in Enhancing Creativity
47:36 Concluding Thoughts and Book Recommendation
Meet the Guests:
Don't forget to subscribe, rate, and review the podcast, and stay tuned for the next episode in the "Building a Legacy" series, where we explore the power of creativity in shaping successful marketing campaigns
https://www.thatswhaticallmarketing.com/
https://legacycommunications.com/
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