What was top of the marketing charts in June 2024? Explore how brands activated around major sports events like Euro 2024 and Copa America, including standout campaigns from Paddy Power, Iron Brew, KFC, and others. Get insights into the creative strategies behind successful ad campaigns, such as KFC’s 'Believe in Chicken' and the emotional 'Hey Jude' for the English football team. Also, hear about some marketing mishaps and the latest trends in advertising, from innovative strategies to humorous takes on current issues. This episode is packed with marketing wisdom, Cannes Lions Festival highlights, and exclusive previews of upcoming podcast episodes featuring industry giants.
00:32 Sports Marketing Extravaganza
01:42 Creative Campaigns and Brand Strategies
04:56 KFC's Bold New Direction
06:21 Cannes Lions Festival Insights
08:01 Exploring London Ads and Fast Fashion Critique
10:39 Podcast Highlights and Upcoming Episodes
11:46 What have we missed?
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