This episode of 'That's What I Call Marketing' covers the top marketing stories and campaigns from March 2024, including Heinz's ketchup insurance in the UAE, the LinkedIn-Edelman B2B Thought Leadership Impact Report, and how AI is influencing the creative process. The episode also discusses innovative campaigns from brands like Paddy Power, Kahluah, and Under Armour's AI-generated sports commercial. Additionally, it addresses TikTok's potential ban in the US and Starbucks' restructuring of its marketing leadership. The episode wraps up with highlights of award nominations and recent podcast episodes, offering insights into recent marketing trends and discussions on AI’s role in creativity, the importance of thought leadership, and the evolving landscape of advertising.
00:00 Welcome to the Marketing Roundup!
00:21 March 2024 Sponsorship Opportunities and Show Updates
00:58 Heinz Ketchup Insurance: A Sticky Situation
01:58 LinkedIn and Edelman's Insightful B2B Report
03:14 Paddy Power's Creative Marketing Genius
04:08 St. Patrick's Day Celebrations and Brand Collaborations
05:13 TikTok's Uncertain Future in the US
06:39 Sam Altman's view on AI's Impact on Creativity and Marketing
08:34 Under Armour's AI-Powered Sports Commercial Controversy
10:08 Cannes 2024 Preparations and Opportunities
10:55 Pot Noodle's Slurp Campaign: A Sound Strategy?
12:54 Bailey's Innovative Solution to a Common Dilemma
13:31 Andrex's Bold New Brand Platform
14:49 Stella Artois' Star-Studded Campaign
15:44 Celebrating Differences with a Powerful Message
17:00 Starbucks' Marketing Leadership Shake-Up
18:04 AIM Awards and Marketing Excellence
Thanks to today's show sponsors: The Indie List https://indielist.ie/ and Diplomat, the global brand agency https://www.diplomat.agency/
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