Join us as we delve into the top marketing insights of May 2024, featuring pretesting debates, expert opinions, and the latest ad campaigns. From Tango's new ad which leans into their quirky heritage to McDonald's mental health initiative, and Bumble's controversial campaign, we cover it all. We also discuss the evolving role of AI in marketing, retail media trends, and Google's latest AI-driven search enhancements. Plus, tune in for a special segment on pre-testing, improving sales-marketing relationships and insights from top CMOs. Don't miss out on this comprehensive roundup of the marketing world's leading stories!
00:24 Debate on Pretesting in Marketing
04:09 Professor Galloway's Insights
05:55 Tango's New Campaign
06:45 State of Sales and Marketing Relationship
09:21 Apple's Controversial Ad
10:31 McDonald's Mental Health Campaign
11:49 Bumble's Ad Campaign Backlash
13:32 Tesco's Retail Media Expansion
15:19 Google's AI-Powered Search Changes
16:00 Expressway's Entertaining Ad
16:39 Scarlett Johansson vs. OpenAI
18:05 Innocent's CMO Role Change
19:17 Keelings' Fun Advertising
20:48 Monzo's New Campaign
21:45 Canva's Product Launch Rap
23:06 Kerry Foods' Dairy and Oat Fusion
23:41 OpenAI's AI Safety Concerns
24:44 Boots' Summer Campaign
25:25 Political Marketing with Barry Andrews
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