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Description

The winning team at the 2023 Daytona 500 has a unique sponsorship model that we can emulate on the local NASCAR sales level with a little creative thinking and a little creative selling.

Links from this episode:

Ricky Stenhouse, Jr.

JTG Daugherty Racing

Kroger

Kroger Vendor Program Article

Cottonelle JTG Sponsor Activation Article

WDNG NASCAR Craftsman Truck Series Social Post

WDNG Broadcasting at Daytona Pictures

WLIJ NASCAR Coverage Post

WECO NASCAR is Back Video Post


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